2X Pipeline Growth
in 90 Days, even at early startup stage
Outbound Function Live in 6 Weeks
fully systemized & trackable
10+ Cold Outbound Meetings Booked
consistently from Month 2
80% time savings on GTM build
replaced a 3-role GTM setup with ICP-to-trigger mapping done in weeks, not months
Back to cusotmer stories
Context
BPR Hub, backed by Accel and Kae Capital, is a manufacturing compliance platform modernizing how enterprises manage complex compliance workflows.
When we began our engagement, the product was still in an early stage, with no structured sales process, no outbound system, and no predictable pipeline.
Challenge
Undefined Ideal Customer Profile (ICP)
No outbound process or sales infrastructure
A newly formed team with limited sales experience
Urgent need to generate pipeline and early revenue in under 90 days
Objective
To design, implement, and validate a scalable outbound system that could:
Build predictable top-of-funnel activity, even with a limited ICP.
Train an early-stage sales team to execute outbound confidently.
Establish systems for visibility, accountability, and performance tracking.
Skopra’s Approach
Skopra led a 90-day Outbound Foundation Program structured into three layers:
System Design → Training → Performance Enablement.
1. System Design
Refined BPR Hub’s ICP and created buyer personas using trigger-based segmentation.
Defined key use cases and designed targeted account lists (TALs) for SDRs and AEs.
Built a lean, frictionless tech stack (HubSpot, Apollo, Notion, Circleback).
2. Training & Execution
Trained SDRs on the CARE framework (Context, Align, Relate, Engage).
Coached reps to write and test custom cadences across email, LinkedIn, and calls.
Conducted weekly performance reviews and objection-handling sessions.
3. Performance Governance
Built SDR Activity and Audit trackers with Sales Ops for visibility and quality control.
Designed workflows, SOPs and ROEs to measure outreach effectiveness, response ratios, and call outcomes.
Impact
While BPR Hub was still in product-market exploration, the outbound function began demonstrating early traction within 90 days.
Impact Area | Metric / Outcome |
|---|---|
Sales Capability | SDRs independently designing, iterating, and refining cadences using Skopra frameworks. |
Process Maturity | Fully functional outbound motion operational within 6 weeks of project start. |
Systemization | Institutionalized ICPs, TALs, cadences, and performance dashboards in HubSpot and Notion |
Predictable Pipeline Creation | 2X pipeline growth; 10+ outbound meetings booked from Month 2. |
Leadership Visibility | Live dashboards gave GTM leaders visibility into outbound performance, conversion data, and rep execution. |
Outcome Summary
By the end of the engagement, BPR Hub had:
A fully built outbound operating system
SDRs trained, enabled, and executing with clarity
Predictable pipeline created despite early-stage product
Real-time visibility into rep execution and performance metrics
