In the world of manufacturing compliance, companies struggle with slow, expensive, and outdated compliance management systems. BPR Hub, backed by Accel and Kae Capital, set out to solve this problem with a modern, cloud-based compliance platform.

The problem

When BPR Hub launched, they faced a major challenge, no sales team, no structured process, no outbound motion, and no predictable pipeline. They needed to go from zero to revenue, fast.

Challenges:

• Product Still in MVP Stage

• Unrefined Ideal Customer Profile (ICP)

• No defined process or structure

• Newly Onboarded Sales team

Objectives:

• Build a Scalable Outbound Sales Engine + Team

• Define & Target the Right ICP

• Equip Sales Reps with Systems & Frameworks

• Generate First Revenue from Outbound

  
  

How we helped BPR Hub

Our role was to design, implement, and optimize their outbound function from scratch. Over three months, we worked closely with the team to build their outbound sales function from scratch. The goal was clear - generate pipeline, land outbound deals, and establish a scalable system for future growth.

Our solutions

Refining the ICP

Before building any outbound strategy, we deep-dived into BPR Hub’s product, ideal clientele, and compliance market landscape.

Seamless Onboarding System

We designed a system using Notion, which served as a centralized hub for efficient onboarding and enablement for SDRs and AEs.

Building TAL

I structured two types of TALs: One for SDRs for pipeline generation.One for AEs for high-value, targetedoutbound closing.

Training & Enablement

Trained SDRs to write their own email cadences using the CARE Framework, ensuring their outreach was relevant, targeted & one that can be scaled.

Outreach performance

Over a span of three months, the outbound efforts started gaining momentum. The majority of meetings were driven through cold calls , but we saw that the conversion numbers were falling as we had more rejections and negative responses than positive ones. We then saw a significant uplift in positive conversations after adjusting our TAL and doing an objection-handling training, contributing directly to meeting generation. However, LinkedIn outreach had the lowest conversion, primarily because of BPRH’s target audience.

Performance Tracking System

Activity Tracker

SDRs to log daily activities, trackcalls, and measure response rates (positive vs. negatives)

Audit Tracker

Built a process around auditing negative responses or rejections and helped reps work on rejection reframing techniques.

Visibility

Founders & Ops teams canmonitor rep activity & outbound conversion rates with better visibility.

Setting up a lean tech stack for scale

The foundation was set for reps to execute outbound without friction.

• HubSpot → CRM

• Apollo → TAL, data enrichment, automated cadences, dialer

• Notion → Sales enablement & collaboration

• CircleBack → Call recording & note-taking

• Google Meet → Video conferencing

Results

These results proved that structured outbound execution delivers tangible revenue outcomes.

• 2X pipeline growth despite the product being in MVP stage.

• 10+ cold outbound meetings booked from month 2.

• A fully operational outbound system with a lean tech stack.

• Performance tracking enabled predictable pipeline growth.