APPSeConnect is a leading iPaaS (Integration Platform as a Service) helping businesses connect their eCommerce platforms, CRMs, and ERPs into one seamless data environment.

By the time they hit PMF, their pipeline was still dependent on a mix of inbound leads, referrals, and organic traction. But scaling required structure.

The problem

When APPSeConnect hired their first SDR, they expected pipeline movement. Instead, they got confusion. Despite having high-intent website visitors and solid inbound traction, there was no structured process to act on them.

Challenges:

• No sales motion to plug the SDR into

• High-intent leads, zero follow-up structure

• 5+ hrs/day lost to tool chaos

• No SOPs. No workflows. No clarity.

  
  

Objectives:

• Give the SDR a clear, repeatable workflow

• Turn inbound signals into structured outreach

• Build ICP-based messaging & sequences

• Free up time for cold outbound

• Set up a system that scales with headcount

  
  

How We Helped APPSeConnect

We started by organizing their inbound chaos. Leads were bucketed based on intent signals, and plug-and-play sequences were created so the SDR didn’t have to start from scratch every day.

What earlier took her 5+ hours was now down to 45 minutes. We then introduced ICP-specific messaging and built a parallel cold outbound workflow—so the SDRs could prospect without constant context switching.

Our solutions

Inbound Intent Mapping

Segmented high-intent leads into actionable buckets based on behavior signals.

Plug-and-Play Sequences

Built reusable outreach flows tailored to each segment, no daily guesswork.

Strategic Cold Plan

Designed a cold outbound workflow the team could activate alongside inbound.

Scalable SDR System

Built a structured system any new SDR could plug into and execute with clarity

Outreach performance

Once the new system was implemented, outreach gained immediate traction — with meetings booked in the first week, validating both the targeting and messaging strategy. Lead engagement became structured, reducing ambiguity and enabling the SDR to operate with clarity and speed. The system introduced process consistency, improved coverage, and gave founders visibility into daily outbound activity.

Results

A structured outbound system designed to eliminate guesswork and scale seamlessly as new SDRs plug in.

• 85% productivity gain, reps went from 5+ hours/day of manual work to 45 mins of focused execution.

• 2x meetings booked

• New workflows led to immediate traction, with meetings booked in the first 7 days.

• Intent workflows, sequences, and messaging playbooks now ready to scale with headcount.