85% Productivity Gain
SDRs cut manual work from 5+ hours /day to 45 minutes of focused execution
2X Meetings Booked in First 7 Days
early traction from new messaging and workflows
System Live in 2 Weeks
operationalized a structured and scalable outbound motion
ICP-Based Messaging Engine
plug-and-play sequences ready for repeatable pipeline
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Context
APPSeConnect is a leading iPaaS (Integration Platform as a Service) platform that connects eCommerce, CRM, and ERP systems for mid-market businesses.
After achieving product-market fit, their pipeline leaned heavily on inbound and referrals, but scaling further required structure and repeatability.
Challenge
No structured outbound or follow-up motion
SDRs losing 5+ hours/day to manual tasks and tool switching
High-intent leads with no system to act on them
No SOPs, no dashboards, no execution visibility
Objective
Design and implement a repeatable SDR system that could:
Turn inbound interest into structured, scalable follow-up
Free up SDR bandwidth for targeted outbound execution
Build ICP-based messaging and plug-and-play workflows
Create visibility and performance tracking for GTM leaders
Skopra’s Approach
Skopra executed a 3-layer System → Execution → Governance transformation over two weeks.
1. System Design
Inbound Intent Mapping: Segmented leads into action-ready buckets (demo, trial, repeat visits).
ICP Workflow Mapping: Built ICP-based outreach paths by persona and trigger
Tech Stack Consolidation: Streamlined the tech stack with CRM-to-sequencer automation
2. Execution Enablement
Designed plug-and-play cadences tailored to intent buckets.
Crafted ICP-based messaging templates and cold call guides.
Coached SDRs live to shift from manual chaos to structured execution.
3. Performance Governance
Created sequences for coverage and optimized for conversions.
Introduced SOPs + ROEs for response management and follow-ups.
Established tracking workflows to measure rep output and effectiveness.
Impact
Impact Area | Metric / Outcome |
|---|---|
Sales Capability | SDRs executing structured workflows and ICP messaging with clarity and confidence |
Process Maturity | Fully operational inbound-to-outbound motion within 2 weeks |
Efficiency Gain | 85% productivity lift; manual time reduced from 5 hours to 45 min |
Predictable Pipeline | 2X meetings booked within the first 7 days of rollout |
Outcome Summary
By the end of the engagement, APPSeConnect had:
A repeatable SDR system integrating inbound and outbound motion
ICP-driven sequences and messaging library ready for scale
85% productivity lift from systemized execution and automation
2X pipeline impact in the first week post-rollout
Real-time visibility into SDR activity and performance
